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Secrets Of Closing The Sale
by Zig Ziglar
What is the best way to persuade someone to take action? Do our customers, clients, or patients believe that we are looking our for their best interests? Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion.
Book Excerpt
People are going to buy, in most cases, what they really want -- not necessarily what they need. It is your opportunity and responsibility to sell the legitimate benefits of your goods and services in a legitimate manner so your prospect will want to but from you, again and again. You've got to establish trust and respect with your prospects if you expect to be a sales professional. Again, you cannot be one kind of person and another kind of salesperson. You must be consistent in all areas of life if you are going to achieve maximum results in building your sale career."
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