User-Friendly Marketing Research is for Marketing Executives and Student who want to know how to:

• Make their advertising accountable; use name and package testing to their full advantage; effective set of change prices through price testing
• Test sales effectiveness via test marketing & benchmarking
• Manage the marketing research function

This will help you discover:

• How to use the Market Opportunity Mapping technique.
• How to correctly assess your brand’s key marketing problems with a new, abridged U.A.I. study of just 15-20 questions.
• How to assess the errors in using price sensitivity analysis for determining the “Optimal Pricing Point” (PPO) or the volume maximizing price (versus the revenue maximizing price).
• How to research on the correct strategic market segmentation process.
• Obtaining an early reading of the market’s response to the competition’s product launch or relaunch.
• Plus doing research for measuring outdoor advertising (billboard) effectiveness; doing on-line FGDs, in-store consumer behaviour research… and so much more!

“Ned Roberto’s expertise has been of immense value to numerous marketing executives working with me to gain a clear understanding of how marketing research can help them make their corporate goals a success. This publication should be mandatory reading and reference.”

Malcolm Kelsey – President, Pacific Dynamics Pte Ltd., Singapore